Amazon Buys Australia-Based Shopify Rival Selz

Amazon and Shopify are basically enemies, as they are both e-commerce companies trying to take over the world, regardless of corporate pep talk, even if the former is orders of magnitude larger and most powerful than the latter. At least for now.

Which begs the question: why did Jeff Bezos fail(or didn’t even try) to make Shopify an offer they cannot refuse?

This is how the corporate world works: acquisitions, mergers, cartels and finally monopolies baby. Okay, maybe oligopolies, to keep libertarians happy.

Which brings us to the latest acquisition of Amazon: the Aussie based e-commerce platform Selz, which is basically a Shopify knock-off on the other side of the world, provided you don’t believe the world is flat.

Selz is literally Shopify with a funny accent (forget about Canadian accent, eh?), as it enables businesses to build their own online stores, just like guess who?

The terms of the deal were not disclosed, but we can theorize that Selz’s boss received a phone call from Bezos, or maybe he woke up one morning with a horse’s head in his bed, who knows?

What we do know is that Amazon’s latest acquisition is aimed at helping Bezos fend off challenges from the fast-growing Canadian-based firm Shopify, which offers a similar service to retailers.

The CO and founder of Selz said in a weird blog post that his company “signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs.”

Who knows, maybe this was a hostile takeover using Erik Prince’s Xe, Academi or whatever strange name those dudes are calling themselves nowadays. Joke aside, Amazon confirmed the acquisition but declined to comment on any future plans for the platform.

Which sounds strange, at least in our view. The good thing is that Bezos’ company is under heightened scrutiny from antitrust enforcers around the world for its quasi-monopoly role in online shopping.

Fingers crossed.

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