Shopify and Pinterest are expanding their partnership to help more of their customers bring their products online to 27 new countries. As 2020 saw a boom in e-commerce due to lockdowns and government imposed restrictions on brick and mortar stores, businesses needed to adapt to the new normal so to speak after the huge demand from consumers looking to discover/purchase products online like never before.
That’s why Shopify is now expanding its partnership with Pinterest to many more countries, and we’re talking about the Shopify Pinterest channel, which is now active in countries like Germany, Spain, Italy, Brazil, France, Austria or Australia, not to mention the UK and Switzerland, making it easier for Shopify’s more than 1.7 million merchants to reach a global audience via Pinterest with shoppable Product Pins.
If you have a Shopify store and you want to advertise your mech on Pinterest via Shopify, you now have access to a new marketing took, the Dynamic Retargeting feature respectively. This will enable you to re-engage with Pinners who have already expressed interest in your products.
On top of that, you’ll get Multi-feed support for Catalogs courtesy of Pinterest, a feature that enables Shopify store owners to to upload their products in different product feeds within the same Pinterest Business account.
So, Shopify merchants as well as Pinterest business account owners can now add up to twenty different product feeds to their account, and each product can include specific data, like a different language, currency or availability.
According to Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest:
Shopify store owners will be able to engage more easily with customers all over the world, allowing them to upload a specific feed for each market they sell products in but also to upload feeds to serve different advertising strategies such as prospecting or retargeting.
Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent.
With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.”