Shop Pay expands to Facebook and Instagram

Good news for social media aficionados, as Shop Pay, also known as the Internet’s fastest and most secure way to pay, is now available in Mark Zuckerberg’s digital ghetto.

This is most probably due to the fact that social media has become the modern day public square, or, to use Zuckerberg’s parlance, the digital main street, and people are happy to use Facebook and Instagram for both virtue signaling/posting cat memes and pics, and buying stuff.

Hence, starting from like, now, Shopify Merchants will be able to add the Shop Pay payment option when selling stuff on Facebook and Instagram. On top of that, Mark Zuckerberg’s fan-base gets full access to Shopify’s order tracking and carbon offsets from their deliveries.

Shop Pay was used in over 127 million orders last year, and reached $20 billion in cumulative GMV since its launch in 2017. Speaking of greening the planet, people using Shop Pay offset 75,000 tons of carbon emissions, which is not bad theoretically.

As Shop Pay has been integrated to Facebook and Instagram, you will see a new payment option each time you go to Facebook Pay. Here are the full benefits of Shop Pay for your viewing pleasure:

  • Faster, more efficient, and secure payments: Checkout on Shop Pay within the Shopify platform is 70% faster than a typical checkout, with a 1.72x higher conversion rate. For merchants, this means fewer abandoned carts and increased conversion. For consumers, this means a one-click checkout that remembers and encrypts their important details including billing and shipping information, leading to more time shopping and less time filling out forms.
  • Convenient order tracking and management: With 430+ million orders tracked over 450 billion miles, our global order tracking service enables consumers to track all of their important purchases, receive updates, and manage orders.
  • Carbon emissions offset on every delivery: One of the first carbon-neutral ways to pay, Shop Pay offsets 100% of the delivery emissions for every order. 53% of consumers say they prefer green or sustainable products, and Shopify now makes it possible for more consumers who check out on Facebook and Instagram to shop sustainably. 
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